How To Use & FAQ

Enter your brand name — that's the only required field. Optionally add your industry, products, audience, a tagline, up to three style words, colors, a reference image, and a note to your designer. Pick a logo type, choose how many directions to explore, and click Create.

Each direction is a genuinely different concept for the same brief — a different idea, construction, and composition — rendered as its own logo. You can request 1, 2, 4, or 8 directions per batch; 4 is the sweet spot for comparing real alternatives.

Standard (1 credit per logo) produces fast, solid drafts. Senior (3 credits per logo) uses our most capable image model for a sharper finish and brand-ready quality. Both work from the same brief — Senior renders it better.

It's a free-text field in the brief for anything the other fields can't capture — the brand's story, symbols you love or hate, where the logo will live. The design AI treats it as a priority instruction.

Use "More like this" on a logo card for a new execution of the same concept, or "New ideas" on a batch to explore fresh directions from the same brief. Refine makes one precise change to a specific logo.

Refine applies one precise, visible change — bolder, more minimal, softer shapes, or your own instruction — while keeping the design recognisably the same. The result is saved as a new logo, so the original is never lost. It costs the same as a new logo at the chosen tier.

Its style guides the result — construction, stroke weight, spacing, color temperature. Its subject is not copied.

A list of overused visual ideas the AI must avoid — swooshes, globes, generic industry icons. Common clichés for your industry are blocked automatically; add your own under Advanced in the brief.

You get 12 free credits every month. Standard generation costs 1 credit per logo and Senior costs 3. Batches are charged per logo, so if some directions fail you are only charged for what was created.

Every logo is generated as a high-resolution image and can be vectorized to SVG. Vectorization runs automatically for subscribers; otherwise it costs 1 credit per logo.

Yes. Open any logo in the built-in SVG editor to adjust colors, shapes, and layers, then export SVG or PNG.

Yes. Preset animations cost 1 credit; AI-designed Smart animations cost 2 credits. Animated logos export as animated SVG.

Yes! All logos created with LOGOGRAM come with full commercial usage rights. You own everything you create. See the Terms of Use for details.

Design Story helps designers explain why a logo works. It turns visual decisions into clear client-facing language for email and presentations.

Open a logo preview, click Design Story, choose your tone and audience context, add an optional narrative angle, then click Generate Story.

You get an overview, section-by-section explanation, email copy, presentation copy, a one-liner, and annotation data for visual walkthroughs.

Yes. Every field is editable, and you can save your own version after making changes.

Yes. Use Regenerate on the specific section you want to improve without replacing the entire story.

Yes. Stories are stored per logo, so you can keep different directions for different client conversations.

In Presentation Builder, open the logo slot, choose Use Design Story, pick a saved story, and the presentation note can be auto-filled from that story.

Story Walkthrough is the client-facing mode in presentation view that steps through explanation sections while highlighting related logo regions.

It appears only when a story is linked to that presentation logo and SVG preview data is available for that logo.

Yes. Generating a new Design Story costs 15 credits. If generation fails server-side, credits are automatically refunded.

No. It is optional. You can still use manual designer notes without generating a story.

No. Clients can view the story and walkthrough, but only the designer can generate or edit story content.