How To Use & FAQ

Designer Agent is a structured studio process. You fill a thin brief (brand, industry, what you do), spend 1 credit to explore four concept cards, pick 1 or 2, then finish those in black. Craft tests (16 px, one color, reverse) are on the result. Colorways, lockups, and a three-scene mockup pack are optional.

Explore is 1 credit. Senior finish is 3 credits per logo. A mockup pack is 2 credits. The happy path (one direction + mockups) is 6 credits. Colorway is 1 credit. Lockups are 1 credit each (three at most).

Classic still creates N logo directions in one paid render, and concept generation there stays bundled into those renders. Agent charges 1 credit to see four concepts first so you do not spend Senior credits on ideas you will not pick.

Enter your brand name — that's the only required field. Optionally add your industry, products, audience, a tagline, up to three style words, colors, a reference image, and a note to your designer. Pick a logo type, choose how many directions to explore, and click Create.

Each direction is a genuinely different concept for the same brief — a different idea, construction, and composition — rendered as its own logo. You can request 1, 2, 4, or 8 directions per batch; 4 is the sweet spot for comparing real alternatives.

Standard (1 credit per logo) produces fast, solid drafts. Senior (3 credits per logo) uses our most capable image model for a sharper finish and brand-ready quality. Both work from the same brief — Senior renders it better.

It's where you describe the logo you have in mind — a symbol, shapes, a story, what the mark must say. The slider beneath it sets how closely the designer follows it: as a hint, as a guide, or closely, where every direction is a version of your idea rather than an alternative to it.

Use Refine to change a specific logo, or "New ideas" on a batch to explore fresh directions from the same brief.

Refine makes the change you describe to one logo, in any language — bolder, more minimal, or your own instruction: swap an element, add one, change the subject, put the name under the icon. Whatever you don't mention stays as it is, so the result still reads as the same brand. The result is saved as a new logo, so the original is never lost. It costs the same as a new logo at the chosen tier.

You decide with the slider under the upload. Mood: only its feel and color temperature carry over. Style: its construction, stroke weight and finish guide the mark, but its subject is not copied. Closely: it is treated as your sketch — subject and layout are kept and redrawn professionally.

A list of overused visual ideas the AI must avoid — swooshes, globes, generic industry icons. Common clichés for your industry are blocked automatically; add your own under Advanced in the brief.

You get 12 free credits every month. Standard generation costs 1 credit per logo and Senior costs 3. Designer Agent explore is 1 credit for four concepts. Batches are charged per logo, so if some directions fail you are only charged for what was created.

Every logo is generated as a high-resolution image and can be vectorized to SVG. Vectorization runs automatically for subscribers; otherwise it costs 1 credit per logo.

Yes. Open any logo in the built-in SVG editor to adjust colors, shapes, and layers, then export SVG or PNG.

Yes. Preset animations cost 1 credit; AI-designed Smart animations cost 2 credits. Animated logos export as animated SVG.

Yes! All logos created with LOGOGRAM come with full commercial usage rights. You own everything you create. See the Terms of Use for details.

Design Story turns a finished logo into a client-ready deliverable: a readable story explaining the design, a send-ready email, and a one-liner — free with every logo.

Open a logo, click Design Story, then Write story. It takes about a minute. If a story already exists, the button reads Rewrite, and running it replaces the current story with a new one.

A short client-facing story, matching email copy, and a one-liner — written together from your finished logo and brand brief.

Yes. The story, email copy, and one-liner are all editable text — use Save to keep your changes and the Copy button on each block to grab it for pasting elsewhere.

No — it's included free with every logo.

In Presentation Builder, click Use Design Story on a logo slot. It attaches that logo's most recent story and fills in the client note; if the logo has no story yet, it opens the Design Story dialog so you can write one first.

Story Walkthrough is the client-facing view in a presentation that shows the logo next to its Design Story.

It only appears once a Design Story has been generated and attached to that logo in the presentation.

No. It is optional. You can still use manual designer notes without generating a story.

No. Clients can view the story and walkthrough, but only the designer can generate or edit story content.